The corporate hospitality market and its influencing forces has changed a lot in the last 20 years, but the way that Tall Ships hospitality has been marketed and sold in Europe has not evolved in line with it. Through in-depth discussions with Sail Training International and ships’ owners and informed by recent experience in London, Belfast and Blyth, we have developed an updated model that will lead to:
- Increased sales of Tall Ship deck events
- Increased income to ship owners and thus incentive to appear at Tall Ship events
- Increased income and reduced risk to event orginisers
- Greater sustainability of Sail Training and Tall Ship events in the UK
We feel that this can be achieved by implementing a carefully calculated model made possible by real Tall Ship event experience and ability to confidently forecast the likely level of sales. The main facets of the new model are:
- Reduced agent margin (Blue Storm Events in conjunction with Sea Monster Marketing)
- Leverage of financially rewarding partnership deals with suppliers
- Increased margin on sales to Host Ports
- Low up-front engagement fee to cover some initial expenses only
In short, for organisers this means a bigger slice of a bigger pie, reduced risk, and greater marketability of the overall event in many directions and all the incorporated benefits that brings including more ships, happier ship owners abd a better event.
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